K rock Football

Cats call time on Gaming

CEO Brian Cook has labelled Geelong’s exit from the gaming industry “as a proud day for our club”.

The Cats have finalised the sale of The Brook at Point Cook to the Melbourne Racing Club after agreeing to terms in December last year.

“While there may have been sound reasons for entering gaming years ago, we recognised that this was not aligned with our club values and wider community expectations,” Cook said.

“In recent years we have been working toward a complete exit from gaming. Today is the culmination of those efforts.

Geelong had been deriving revenue from gaming since the introduction of poker machines at Kardinia Park in the mid-1990s, reaping $4 million from 100 machines at its peak across Cats Pokies and The Brook

“We decided we need to find new revenue opportunities to ensure the club will be viable in the future, and worked with a number of parties to exit gaming,” Cook said.

“The club also made the decision two years ago to reject any advertising or sponsorship from gambling companies.

“The feedback from members regarding our approach has been positive and we think it is in the best interest of the club. It is a great day.”

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